US Market Entry · End-to-End
We take established brands from Latin America into the US — legally, operationally, and commercially — without the overhead of a local team. One partner. Everything covered.
The problem
Most brands either never make it, or burn through capital on consultants, lawyers, agencies, and hires — with no clear signal the market is ready for them.
01
Legal, logistics, marketing, e-commerce — each requires a different partner. No one owns the outcome. Costs multiply, timelines stretch.
02
Most brands open offices, hire local staff, and lock into leases before the first sale. The risk is enormous before you have a single market signal.
03
What works at home won't translate automatically. Pricing, messaging, channels, and compliance differ completely across markets.
04
By the time a traditional expansion is set up, market conditions have changed. The window closes. The pilot never launches.
What we cover
From your first filing to your first sale and beyond. We handle every function so you can focus on what you built — the product.
Entity formation, tax-efficient structuring, cross-border compliance, attorney support, and regulatory guidance for your category.
FoundationMarket sizing, competitive analysis, product-market fit, consumer research, pricing strategy, and revenue forecasting.
StrategyUS warehousing, fulfillment, inventory management, customs and import handling, and customer support infrastructure.
InfrastructureUS website, e-commerce setup, payment processing, conversion optimization, and a fully US-adapted brand presence.
CommercePaid media strategy, social advertising, budget efficiency frameworks, channel mix, and performance tracking across platforms.
GrowthCreator partnerships, ambassador programs, UGC strategy, and organic growth engines built around your brand's purpose.
CommunityThe Basics philosophy
Days to a working US pilot operation
Partner for every function. No coordination overhead.
Local hires or office space required to start
Scalability once the market signal is proven
How it works
You're not paying for us to figure it out. You're getting a system that's been built and run before — adapted precisely to your brand.
Phase 01
We assess your brand, category, competitive landscape, and US readiness. You get an honest view of opportunity and risk before committing.
Weeks 1–2
Phase 02
We set up your legal entity, tax structure, logistics infrastructure, and digital presence. Everything to be operational in the US market.
Weeks 3–8
Phase 03
We activate your first US campaign, drive traffic, acquire initial customers, and instrument every KPI worth tracking.
Weeks 8–12
Phase 04
We read the signals. Where the data shows traction, we double down. You now invest with evidence, not assumption.
Month 4+
Who it's for
We don't work with everyone. We work with brands that have something real — a product that changes how people feel, eat, live, or move.
Your brand has proven demand in your market. You're not testing an idea — you're expanding a proven one.
People feel it, see it, experience it. You're not selling noise — you're selling something with purpose and proof.
You understand that moving fast, reading signals, and adjusting is better than spending two years planning.
You've tried coordinating lawyers, agencies, and vendors. You know what that costs in time and money.
"The US market doesn't reward the most prepared. It rewards the ones who show up first with something real — and learn faster than everyone else."
— Basics
Luis Olivalves has spent two decades at the intersection of media, tech, and consumer brands — scaling operations across Latin America, North America, Europe, and Asia. Your US expansion is in hands that have done this before, at the highest level.
Start the conversation
We review every inquiry personally. If there's a fit, we'll respond within 48 hours to schedule a conversation.
We'll review it and be in touch within 48 hours if there's a fit.
Founder & Principal · Basics
Former Meta Senior Director. ESPN executive. Entrepreneur. 20+ years building global businesses from the ground up — across Latin America, the United States, Europe, and Asia. Based in Los Angeles, California.
Years at the intersection of media, tech, and consumer brands
Annual budget managed as Meta Senior Director
Creator partners built and managed globally at Meta
Annual revenue generated expanding Latin brands into the US market
Career
Meta
2014 — 2022
Senior Director, Global Gaming Creator Partnerships (2021–2022)
Oversaw a $200M annual budget and a team of 35+ across NA, LATAM, EMEA, and APAC — building the creator ecosystem that made Meta the world's second-largest live streaming platform, surpassing YouTube in daily watch hours.
Senior Director, North America Entertainment Media Partnerships (2018–2021)
Managed all Public Figures, Creators, TV & Film, and Digital Publishers across the US — Meta's most valuable global market — overseeing $300M+ in monetization opportunities for partners.
Director, LATAM Media Partnerships — News, Sports & Entertainment (2014–2018)
Built and led Facebook's LATAM partnership organization from scratch — 3 people to 35 executives across Brazil, Argentina, Colombia, Mexico, and the US.
ESPN Brasil
2011 — 2014
Digital Media & Business Development Director
Responsible for all of ESPN's digital properties in Brazil — website, apps, OTT — and M&A for non-linear business.
Central Nave / Basics
2022 — present
Chief Business Officer & Entrepreneur
After Meta, Luis channeled his global executive experience into building his own US market expansion operation — proving the model that now powers Basics.
Grupo Bandeirantes
2006 — 2011
Executive Director, Interactive Division
Led 36 people across the internet and mobile division of one of Brazil's largest media groups — building the infrastructure for audience digitization years before it became standard.
Expertise
Ready to move?
You now know who's behind Basics. The next step is a conversation — no commitment, just an honest assessment of whether your brand and the US market are ready for each other.